An Occupational Certificate is a qualification designed to provide individuals with the skills, knowledge, and competencies required for specific occupations. It is a work-focused qualification that aligns with industry needs and is accredited by the Quality Council for Trades and Occupations (QCTO) in South Africa.

Key Features of an Occupational Certificate:
  1. Industry-Relevant: Tailored to meet the requirements of a particular job or industry, ensuring graduates are job-ready.
  2. Practical and Theoretical Learning: Combines classroom-based theory with workplace-based practical training.
  3. Competency-Based: Focuses on developing specific skills and capabilities that are directly applicable to a defined occupation.
  4. Accreditation: Recognized under the National Qualifications Framework (NQF) and regulated by the QCTO.
  5. Assessment: Culminates in an external integrated assessment conducted by an accredited assessment center.
Benefits of an Occupational Certificate:
  • Ensures alignment with employer and industry expectations.
  • Provides a pathway to professional and career advancement.
  • Equips individuals with nationally recognized qualifications.
  • Improves employability in technical and vocational roles.

Marketing Coordinator SAQA ID 118706, NQF Level 5

Occupational Certificate: Marketing Coordinator

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator.

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.

A qualified learner will be able to:

  • Coordinate key deliverables of products and services to (a) target market(s).
  • Support the deliverables across the full spectrum of the communication activities and channels.
  • Coordinate marketing and sales activities across the marketing mix.
  • Coordinate Customer Relationship Management (CRM) activities.
  • Undertake administrative tasks related to marketing metrics for the processing of payments.

    Rationale:
    The Marketing Coordinator is an entry level occupation for learners seeking a career in the marketing environment. This qualification will provide learners with competencies to confidently support the marketing activities in both small and large organisations that must maintain a competitive edge against their competitors. The present pandemic highlighted the vulnerability of companies to competitive disruption, and the importance of continuing to invest in maintaining their market share.

    Inputs for this qualification were provided professionals, assessors, and moderators who are currently functioning in this environment. This qualification will give qualifying learners access to professional registration with Marketing Association of South Africa (MASA), as the development of this qualification took place in collaboration with them.

    The qualification has as its outcome to ensure that organisations meet their strategic business and marketing objectives. This inevitably leads to economic growth throughout the value chain and provides for economic expansion, possibly beyond South Africa's borders. In addition, employment opportunities could be created allowing for improved infrastructure and the expansion of the local knowledge and skills base.
    The qualification was developed with the focus on school leavers but will also contribute to the skilling of employees currently serving in the broader marketing industry. Not only could they follow a career in marketing and sales, but they could also become businesspersons. Further development as marketers through institutions of higher education is an option to eventually become Marketing Executives.